CLIENT CASE: JOTEX
Over the years, I've partnered with several outstanding brands to use my unique workflow and expertise to boost their visual marketing efforts and drive traffic to their website. Here, I provide insights and break down the process of one of the brands and I've worked with, in this case - Jotex. Jotex is a well-known and prominent brand within home interior in the Nordics and offers an entirely in-house developed product range.
3 years of bold
HOW TO MAKE INTERIOR DESIGN AND FURNITURE SEXY?!
JOTEX first approached me in 2019 with the ambition to improve their visual communication and the brand itself in a different direction, as its branding at the time was neither dynamic nor appealing. I wanted to make something different, and they wanted something bold to transform their brand into something more appealing. The result - 3 years of bold visuals that not only regenerated JOTEX's branding but also attracted a significant increase in traffic to their platforms.
Client
JOTEX
Industry
E-commerce / Retail
Year
2019 - 2023
Roles
Director, Cinematography, Editor, Still Photographer
JOTEX approached me with their campaign idea, outlining their vision and goals. I translated their campaign requirements into a comprehensive visual concept and directed the shoot, ensuring the visual idea was realized accurately. This included the creative, storyboarding, directing, editing, and scheduling of production timelines and adaptation of formats and lengths to different channels.
CREATION and EXECUTION.
on-brand aesthetics and Tailored formats.
We delivered the commercial in various lengths and aspect ratios suitable for different mediums. This included a longer version for YouTube, shorter cuts for Instagram and Facebook, and square and vertical versions for mobile viewing. To make the distribution process seamless for JOTEX, all files were delivered in ready-to-upload formats for each specific platform.
Asset Library & Future-Proofing content
In addition to delivering ready-to-use content for JOTEX's immediate campaign, I created an organized library of individual clips from the project. This library offers a rich repository of high-quality visual assets for the brand, making it easy to access and repurpose footage as needed. It not only provided the flexibility for JOTEX to cut together new edits for other purposes but also effectively future-proofed their marketing needs.
GREAT RESULTS - Not just a pretty face.
The video campaigns we produced were visually compelling and drove remarkable results, like generating millions of views and interactions across multiple platforms, significantly amplifying JOTEX's online presence and driving their traffic.
Client’s say
“During my 15 years in this business I don’t know many others that could pull off, what Victor has done in our campaigns together. He is a unicorn. As a client of his I couldn’t be more satisfied, and I would say that it will be hard to find a more passionate, dedicated and ambitious person. Victor Palm is a delight to work with and he always walks the extra mile to deliver above my expectations. Without me asking for it.”
- Johan Stephan, Head of photography
